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Why Specialise?

 

"Being a member, particularly being accredited as a SPAA Specialist Advisor, is extremely important to me as it means my specialisation as an SMSF accountant is properly recognised" Julie Taylor, SSA of Keep it Simple Super

 

"….being a specialist member has significance, previously a lot of people in the superannuation business didn't take SMSF seriously, now they do and SPAA is the only organisation supporting them"  Keith Inns, SSA of SMSF Works

 

The SPAA Specialist Accreditation Program offers independent certification of an advisor from either the wholesale or retail sectors, and has been designed to test and verify their knowledge, skills, competence, history and experience at a particular point in time. It is important to note therefore that the Specialist Accreditation Program is not an Education Program. Ongoing education and CPD requirements ensure that the requisite level of professional knowledge is maintained.

Through SPAA's Specialist Accreditation Program, SPAA Specialist Members demonstrate that they have attained the benchmark in professional standards set by the association and can use the SPAA specialist accreditation brands to promote and differentiate themselves in this competitive and complex market.

If you feel that you need additional education prior to entering the Specialist Accreditation Program, the SPAA National Training Register contains a range of independently assessed, SPAA endorsed educational opportunities. These courses have been developed by a range of education providers to meet SPAA standards. This provides you with the flexibility to manage your own professional knowledge requirements by identifying the training course/education program that will best suit your particular needs, including timelines, availability and budget, in preparing for the Specialist Accreditation Program and developing your skills in SMSF advice.

Branding

On successful completion of the SPAA Specialist Accreditation Program, you will be able to use the relevant SPAA Specialist logos on your:

  • Business cards                           
  • Letterhead
  • Website
  • Marketing materials
  • Advertising campaigns
 SSA Small SSAud Small

Find a Professional

As a Specialist Member your details will be displayed on a personal profile page using the "Find a Professional" search function on various pages of the SPAA website.

This functionality enables you to promote your services to consumers and trustees visiting the SPAA website. They are able to refine their search by using any combination of:

  • Member Name
  • Post code/ Suburb
  • State
  • Profession

You are able to maintain and keep your personal profile up to date through the Members' Area of the SPAA website.

Marketing Materials

SPAA Specialist Members have access to a range of marketing materials, both hard copy and electronic, to promote the benefits to trustees of using a SPAA Specialist Member.

These materials promote the importance of SPAA SMSF Specialists and are invaluable for consumers seeking out specialist advice from accredited professionals.

 SPAA DL Brochure